Friday, April 27, 2018

I Killed MySpace

MySpace logo
No, not really. It's just a coincidence that the #1 social networking outlet went into decline shortly after I joined up. It's also very much alive, albeit largely irrelevant in the social media landscape, as a music and entertainment platform.

I resisted joining for years, but I finally gave in to peer pressure. While I was connecting with obscure indie metal bands, scandals rocked the platform. It was labelled a "vortex of perversion" after sensationalized stories of teen sex, drugs, and kidnapping surfaced, reinforced by unsavory ads that everyone could see regardless of age and "moral standing." Throw in technical difficulties and the platform quickly hemorrhaged users. If you want, you can read a thorough story here.

MySpace was displaced by Facebook, and the rest is history.

I'm still not on Facebook. Why? So many reasons, but they can be categorized into two camps: the politics of personal relationships and Facebook's use of my data. I think both are pretty self-explanatory, but I'll elaborate.

The politics of personal relationships requires that I friend people who I don't like or don't really connect with in real life. And then I have to like things that they post like "sitting on the couch with a bag of Doritos watching TV" or "here are 32 pictures of my kid". Some people don't understand the concept of oversharing. In either case, if I don't play along, I'm a dick. When I see them in person, I then have to explain why I didn't "like" their post or refused their friend request. Makes for some really awkward times. I much prefer to be polite and keep my interactions with them in small doses.

If that makes me seem like a jerk, I'll accept that. But one should bear in my mind, that politeness in uncomfortable situations keeps things civil. Human history is rife with violence. The polite veneer of civility helps us all get along, but it can be exhausting. Do I really need to play this game with people who overshare? Do we really need more drama?

Facebook uses its members' data to make money. Nothing is off limits. It seems like people are just waking up to this. The counter argument is that you can't something for nothing. Yeah, I get that. I'd pay a reasonable subscription for a social media platform (I already pay for my website) where I had full control over how my data was used. But nothing sells like FREE.

I'll spare you the whole fake news crap that surfaced during the last election. Like I want to have a page of lies clogging up my screen.

So why am I considering joining? Because nearly everyone is on there! That isn't hyperbole: 40 million businesses, 2 billion people. Start up companies (breweries come to mind) forego having websites in favor of a Facebook page due to cost and simplicity. But even mature businesses have a presence on Facebook to drum up interest and will use it to handle their communications.

As an indie author, I need to find ways to reach out to people. Websites and blogs are just islands in the vast sea of the internet. Facebook is a continent. If you don't have some connection, you won't necessarily die, but you won't flourish either. If one person likes something, it shows up in their feed, which their friends see. Some might actually follow up and see what their friend liked. Such is the power of the network.

I've tried two other social media platforms (besides MySpace), but neither compares to the Pangaea of Facebook.

Google+ is fine, but its activity is tepid. Yes, I realize that Google is using my data, but I'm careful about what I share. Also, I haven't had any of the liking pressure. Of course, nearly no one I know uses it. I keep wondering when Alphabet is going to pull the plug on it.

Goodreads is a haven for bookworms. Its defined structure means I don't have to worry about drowning in cat videos. Again, no pressure to like someone's review or update. But maybe that's because I don't have a big network of people I connect with there. That's not to say it doesn't have issues, but I haven't had a problem avoiding them. It also offers authors a means to self-promote. I haven't taken full advantage of them yet, but plan to once I finish Gateway to Empire. Maybe that will be enough, but I'm inclined to think not.

But maybe this angst is all for naught. There's anecdotal evidence that Facebook usage is in decline. By the time I get around to joining it, maybe all of its issues will have finally caught up to it and send the company down into a death spiral. I don't think so. It's too big to fail, and there aren't any real alternatives. Unless there's an anti-social media movement where we downplay the importance of its role in our lives, I don't see that happening.

So I guess I'd better get ready to like a lot of cat videos and baby pictures.


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